Detail about Aditya Birla Fashion 

Aditya Birla Fashion and Retail( ABFRL) surfaced after the connection of the ingrained vesture businesses of Aditya Birla Group comprising ABNL'' s Madura Fashion division and ABNL'' s accessories Pantaloons Fashion and Retail( PFRL) and Madura Fashion & Lifestyle( MFL) in May 2015. Post the connection, PFRL was renamed Aditya Birla Fashion and Retail. The company is a part of the Aditya Birla Group. 

 The business area of the company 

 Lifestyle Brands:  ABFRL'' s Lifestyle Brands is home to some of India'' s most iconic brands- Louis Philippe, Van Heusen, Allen Solly, and Peter England- all request leaders within their members. With their hand styles, high-quality products, and discerned in-store experience, these brands have garnered immense client fidelity and recall. 

 Pantaloons:  Pantaloons is India’s favorite Fast Fashion shopping destination, feeding the vesture and life requirements of the ultramodern Indian. Over the once two decades, Pantaloons has surfaced as one of the strongest brands in the assiduity making it an accessible fashion fave across the length and breadth of the country. Pantaloons offer guests a host of well-loved house markers and public brands across orders like casual wear and tear, ethnical wear and tear, formal wear and tear, party wear and tear, and activewear and tear for men, women, and kiddies. Non-apparel products include footwear, handbags, cosmetics, fashion jewelry, and home scenery. 

 Fast Fashion:  In July 2016, ABFRL acquired the exclusive online and offline rights to the India network of California- grounded Fast Fashion brand'' ever 21''. The cooperation between Forever 21 and ABFRL marks a corner in the creation of ABFRL as the largest integrated ingrained fashion player in India, with a strong base in the women’s wear and tear member, given the growing fashionability of Fast Fashion in the youthful demographics of the country. 

 Other Businesses:  The company caters to contemporary clients who are apprehensive of transnational trends and traditional styles. Its portfolio includes ‘ Van Heusen Innerwear and ethnical brands similar to'' Jaypore'' and'' Shantanu & Nikhil'', which represent Indian degeneration and ultramodern majesty. Its transnational business includes'' Simon Carter'','' The Collaborative''- India'' s largest transnational multi-brand retailer, elect'' mono brands'' and several'' ultraexpensive global brands''. 

Brands

These are the brands of Aditya Birla Fashion 

 Awards and Recognition 

• 2000 Peter England, Madura Fashion & Lifestyle- Lycra Images Fashion Awards( LIFA). leading admired vesture company of the time, leading admired shirt brand of the time. 

• 2002 Allen Solly, Madura Fashion & Lifestyle- Lycra Images Fashion Awards( LIFA). utmost admired trouser brand launch of the time, leading admired vesture company of the time. 

• 2003 Peter England- Lycra Images Fashion Awards( LIFA)- Hall. utmost admired exclusive brand retail chain of the time, leading admired menswear shirt brand of the time. 

• 2003 Allen Solly- Lycra Images Fashion Awards( LIFA)-utmost admired trouser brand launch of the time. 

• 2004 Madura Fashion & Lifestyle, Allen Solly, SF Jeans- Lycra Images Fashion Awards( LIFA). leading admired brand of the time- women'' s wear and tear, utmost admired vesture brand launch of the time. 

• 2004 Peter England- Lycra Images Fashion Awards( LIFA)- Hall. utmost admired exclusive brand retail chain of the time. 

• 2005 Madura Fashion & Lifestyle- Lycra Images Fashion Awards( LIFA). leading admired vesture company of the time. 

• 2005 Madura Fashion & Lifestyle- ICICI Retail Excellence Awards. Fashion retailer of the time. 

• 2005 Madura Fashion & Lifestyle- Reid & Taylor Awards for Fashion Excellence. Retailer of the time. 

• 2006 Madura Fashion & Lifestyle, Van Heusen, Allen Solly- Lycra Images Fashion Awards( LIFA). leading admired vesture company of the time, leading admired brand of the time- trouser, leading admired brand of the time-smart casuals. 

• 2006 Peter England- Lycra Images Fashion Awards( LIFA)- Hall. leading admired brand of the time- shirts. 

• 2007 Madura Fashion & Lifestyle, Van Heusen, Louis Philippe, Allen Solly- Lycra Images Fashion Awards( LIFA). leading admired fashion company of the time, leading admired brand of the time- shirts, an utmost admired brand of the time-formal wear and tear, leading admired brand of the time- women'' s wear and tear. 

• 2008 Peter England- The Economic Times, Brand Equity Award. 

• 2008 Madura Fashion & Lifestyle- DFU Publication Award. Inside Fashion Brand Award- Power Brand. 

• 2008 Louis Philippe- Clothing Manufacturers Association of India. Product invention of the time. 

• 2009 Peter England- The EconomicTimes.Brand Equity Award. 

• 2009 Louis Philippe, The Collaborative- Images Fashion Award. utmost admired wrinkle-free brand of the time, utmost admired fashion conception of the time. 

• 2010 Madura Fashion & Lifestyle- Franchise Awards. Fashion Retailer of the Time. 

• 2011 Madura Fashion & Lifestyle suggested among the first 40 Top 2011 originators by an Apparel magazine. 

• 2011 Louis Philippe and Van Heusen were honored as Power brands by Planman Media. 

• 2011 Louis Philippe, Van Heusen, and Allen Solly bagged Marketing Awards at the 3rd Global Youth Marketing Forum 2011. 

• 2012 Madura Fashion & Lifestyle- Fashion Retailer of the Year award. 

• 2012 Madura Fashion & Lifestyle- Star Retailer Awards by Franchise India. 

• 2012 Van Heusen- Star Retailer Awards by Franchise India. 

• 2013 Peter England won the Images Most respected design conception of the time 2013 for'' Jeans Wear- Men''. The award was for Ozygeans Concept by the brand. 

• 2013 Pantaloons bags a Gold in'' Web-rich Media Banner crusade'' and tableware for'' Stylish Digital Innovation'' at IDMA 2013. 

• 2013 Pantaloons wins'' utmost Preferred Fashion Retail Destination of the Time'' at North-East Consumer Awards 2013. 

• 2014 Madura Fashion & Lifestyle won the'' Franchisor of the Time'' Award in the Franchise Awards order at Asia’s biggest Franchise & Retail Awards 2014. 

• 2014 Madura Fashion & Lifestyle awarded the position 1 instrument for'' strong commitment to excel'' at the CII EXIM BE Awards 2014. 

• 2014 Peter England won the ‘ utmost Trusted Brand in the vesture order ’ by The Economic Times, Brand Equity Awards. 

• 2014 Allen Solly won gold under the Engagement Activity order for its Colour Lab at the Asia Consumer Forum. 

• 2014 Peter England won the third position in the Economic Times'' Brand Equity’s check as the utmost instigative vesture Retailer for 2014. 

• 2015 Van Heusen Won the Images Most respected Retailer of the time for Store Design. 

• 2015 Pantaloons was honored as India’s utmost Trusted Fashion Retailer for the third successive time in the Brand Equity check of The Economic Times. 

• 2015 Social Media Summit 2015 Pantaloons won the Stylish Twitter crusade award at Social Media Summit. 

• 2016 Forever 21 bagged ‘ The Most Popular Women’s Brand ’ one-commerce platform, Myntra in 2016. 

• 2016 Van Heusen Bagged ‘ The Stylish Use of client Experience Technology Award of the Year 2016 ’ at the client Experience Summit. 

• 2016 Madura F&L arbitrated ‘ Top Apparel Innovator 2016 ’ for its Product operation Lifecycle( PLM) result by the US- grounded Apparel magazine 2016. 

• 2016 Van Heusen bagged an award for Social Media crusade of The time. 

• 2016 Van Heusen suggested as ‘ The most trusted decoration formal wear and tear Brand ’ by The Economic Times, Brand Equity. 

• 2016 Van Heusen won the Images Most admired retailer of the time 2015 for Store Design. 

• 2017 ABFRL got a ‘ GOLD standing for its Green structures ’ byU.S. Green Building Council( USGBC), under the Leadership in Energy and Environmental Design( LEED) standard awarded to Fashion Craft and Haritha Manufactories. 

• 2017 Pantaloons honored as India’s utmost Trusted Fashion Retailer ’ in the Brand Equity check of The Economic Times 2016- 2017. 

• 2017 Pantaloons bagged the IMAGES Award Most respected Affordable Fashion Retailer ’ 2017, alternate successive times. 

• 2017 Pantaloons got IDEX Award for ‘ Stylish Legal platoon ’, 2017. 

• 2017 Forever 21 was arbitrated Bangalore’s Hottest Brand at the Paul Writer’s Summit at Bangalore. 

• 2017 Public Relations Council of India Awards for ‘ PR Case Study and ‘ House Journal- Magazine ’. 

• 2018 ABFRL bagged ‘ Stars of the Industry Award 2018 ’ by ET Now for Excellence in CSR. 

• 2018 ABFRL entered a Social Impact Award from the Indian Chamber of Commerce( ICC) for Empowering the Rural Population, in the Mega Enterprise order. 

• 2018 ABFRL was honored as a ‘ Leader in Hand Volunteering- 2018 ’ by iVolunteer Awards. 

• 2018 ABFRL has been conferred tableware Standing by IGBC( Indian Green Building Council) for its manufacturing unit, Crafted Clothing Limited. 

• 2018 ABFRL entered the First Prize at the spare Six Sigma Excellence Awards 2018 conducted by Symbiosis University in two orders similar to ‘ DMAIC ’ and ‘ Kaizen ’. 

• 2018 Pantaloons was ranked amongst the Top Twenty utmost Trusted Brands in the Service order by The Economic Times, ET Brand Equity. 

• 2018 Pantaloons won the IMAGES, utmost respected Retailer of the Year Enterprise Solution perpetration, in recognition of Excellence in Deployment of Technology in Retail. 

• 2018 Pantaloons entered the ‘ Member of One- Top Project Award ’ by Aditya Birla Group at its client Centricity Conference. 

• 2019 Pantaloons won big in the client fidelity Awards by Kamikaze. It won the ‘ Stylish use of Direct Marketing in fidelity Program ’ Award. 

• 2019 ABFRL won the 6th Indian Green Building Council( IGBC) Green Champion Award under the'' Pioneer in large scale relinquishment of green structures in Industrial sector'' order. 

• 2019 ABFRL is awarded the ‘ Platinum Standard ’ for the Attibele( LBRD) storehouse, rated by CII for its ‘ Green Building Mission ’. 

• 2019 ABFRL entered the ‘ Stylish IBP( Integrated Business Planning) Process ’ in the Apparel Industry at the ISCM Demand Planning soothsaying Awards 2019. 

• 2019 ABFRL won the ‘ Stylish Overall Performance Award 2019 ’ from Super Dry for Madura Garments Exports. 

• 2019 ABFRL won the ‘ Retailer of the Time Award( Fashion & Lifestyle) ’ conferred by ET Now Global Awards for Retail Excellence. 

• 2020 Louis Philippe was awarded the ‘ Stylish Men’s Formal Wear Brand ’ at the Myntra Tech vestments, in 2019. 

• 2020 Pantaloons honored as the ‘ utmost Trusted Fashion Retailer ’ by Brand Equity Most Trusted Brands- Retailers 2020. 

• 2020 Pantaloons awarded ‘ Stylish use of Analytics- Mission Happiness ’ by Aditya Birla Group at its Mission Happiness Meet 2020. 

• 2020 Pantaloons entered the ‘ Member of One Marketing tableware Award ’ by Aditya Birla Group at its client Centricity Conference 2020. 

• 2020 Pantaloons ’ Ryan Fernandes was awarded “ 50 utmost Influential eCommerce Professional ” by CMO Asia at Asia Retail Congress 2020. 

 

 

 

 

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Peers

Strengths

• The company has significantly decreased its debt by 1,658.40 Cr.

• The company has an efficient Cash Conversion Cycle of -160.37 days.

• The company has a high promoter holding of 56.09%.

• The company has a strong degree of Operating leverage, Average Operating leverage stands at 3.34.

 Limitations

• The company has shown a poor profit growth of -276.68% over the past 3 years.

• The company has shown poor revenue growth of -10.27% for the past 3 years.

• The company has had a poor ROE of -16.72% over the past 3 years.

• The company has had a poor ROCE of 4.40% over the past 3 years

• The company has a low-Interest coverage ratio of -0.48.